10 SEO Strategies That Actually Work

SEO is constantly changing, but the fundamentals remain: create great content, make it accessible, and earn trust. Here are ten strategies that work in 2025.

1. Topic Clusters Over Keywords

Stop thinking in individual keywords. Build topic clusters — a pillar page surrounded by supporting content — to establish topical authority.

2. Core Web Vitals Still Matter

Page speed, interactivity, and visual stability remain ranking factors. Use tools like Lighthouse to identify and fix issues.

# Check your Core Web Vitals
npx lighthouse https://your-site.com --view

3. E-E-A-T Is Non-Negotiable

Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality guidelines in a nutshell. Show credentials, cite sources, and demonstrate real expertise.

4. Optimize for Search Intent

Understanding why someone searches is more important than what they search for. Match your content to the intent: informational, navigational, or transactional.